Apple using ‘privacy as cover’ for advertising push, claims analyst


In recent years, Apple has made its commitment to privacy a unique selling point, going out of its way to reassure iPhone customers that its data is safe from prying eyes.

While this stance has been somewhat undermined by the recent controversy over photo scanning for child abuse images (which has been delayed), one analyst believes that the company’s seeming commitment to privacy may disguise another long-term goal: to get into the internet advertising game that earns both Facebook and Google the lion’s share of their respective revenue.