Peloton to Start Selling Bikes, Apparel Through Amazon

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Peloton Interactive Inc. said Wednesday it started selling its fitness equipment and apparel on Amazon.com Inc. a move intended to increase distribution of its products as the company struggles with weak demand and a sagging stock price.

The announcement comes months after The Wall Street Journal reported that Amazon had been speaking to advisers about a potential deal to acquire Peloton, people familiar with the matter said at the time.

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