Pinterest Is Buying The Yes

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Pinterest is acquiring The Yes, the AI-powered e-commerce platform co-founded by Stitch Fix alum Julie Bornstein, the company announced on Thursday.

The Yes officially launched as an app in May 2020 with Bornstein (who worked at Nordstrom, Urban Outfitters and Sephora before joining Stitch Fix as Chief Operating Officer) as CEO and fashion industry veteran Taylor Tomasi Hill as creative and fashion director, following 18 months of development and having raised $30 million in funding from a group of investors that included Forerunner Ventures, New Enterprise Associates and True Ventures, per Tech Crunch. (In a January 2022 interview with Glossy‘s Jill Manoff, Bornstein said the company had raised $40 million in total.) Its big draw was the curated shopping experience tailored to each customer’s style and brand preferences by its algorithm. 

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